The topic of using Google Analytics to optimize your PPC keyword buys never gets old. We have posted about it here a bunch. It’s putting your PPC money where your analytics mouth is, uh, for lack of a better metaphor and is one of the core reasons to use web analytics. Recently, a Google blog called Solutions for Southeast Asia wrote a post about this topic, covering the techniques to use Google Analytics and AdWords to find and add the most effective unused keywords. It’s a great post – definitive and very thorough, going from soup to nuts, expanding on these steps:
Step 1: Ensure Goals and E-commerce Tracking are set up
Step 2: Access the Keywords Report
Step 3: Export non-paid keywords to a spreadsheet
Step 4: Expand the list of keywords using other Google products
Step 5: Download a list of keywords that you are already advertising on
Step 6: Identify keywords you are not advertising on
Step 7: Expand on these keywords and start advertising
Using Google Analytics To Identify High-Performing Keywords [via Google Analytics Blog]