Site Optimizer

Mashable’s Facebook Guide

admin — Fri, 08 Jan 2010 16:15:37 +0000

Facebook is the world’s leading social network, with over 300 million users and more than 900 employees. But how do you get the most out of it? To answer this question and more, Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook.

Mashable’s Facebook Guide [via Mashable]

10 WordPress hacks to make more money online

admin — Fri, 08 Jan 2010 15:54:31 +0000

WordPress is a very powerful blogging engine, which serve content to billions of readers on a daily basis. But not only: WordPress can be used in a wide variety of ways: Photoblog, online magazine, classified site… And with all that power, WordPress can also help you to make more money online than a simple site or a blogger blog.

10 WordPress hacks to make more money online [via Cats Who Blog]

Google Analytics IQ: Proof of Qualification Now Available!

admin — Fri, 08 Jan 2010 15:48:58 +0000

Google analytics Proof of Qualification is now available. [via Google Analytics Blog]

How to Maximize Your Internal Link Strategy

admin — Fri, 08 Jan 2010 15:47:00 +0000

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step child no one pays much attention to internal links. Internal links can be very powerful in helping you distribute the link equity that those external links bring, and they can decrease your bounce rate and increase your page views per visitor by sending your visitors to other pages. In this post we’ll take a look at some tools that help you link internally more effectively.

How to Maximize Your Internal Link Strategy [via Wordpress SEO]

How to Use RSS and Scrapers to Build Links

admin — Fri, 08 Jan 2010 15:43:51 +0000

When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to build links with the anchor text of your choice.

: How to Use RSS and Scrapers to Build Links [via Wordpress SEO]

Using Google Analytics To Identify High-Performing Keywords

admin — Fri, 08 Jan 2010 15:40:03 +0000

The topic of using Google Analytics to optimize your PPC keyword buys never gets old. We have posted about it here a bunch. It’s putting your PPC money where your analytics mouth is, uh, for lack of a better metaphor and is one of the core reasons to use web analytics. Recently, a Google blog called Solutions for Southeast Asia wrote a post about this topic, covering the techniques to use Google Analytics and AdWords to find and add the most effective unused keywords. It’s a great post – definitive and very thorough, going from soup to nuts, expanding on these steps:

Step 1: Ensure Goals and E-commerce Tracking are set up
Step 2: Access the Keywords Report
Step 3: Export non-paid keywords to a spreadsheet
Step 4: Expand the list of keywords using other Google products
Step 5: Download a list of keywords that you are already advertising on
Step 6: Identify keywords you are not advertising on
Step 7: Expand on these keywords and start advertising

Using Google Analytics To Identify High-Performing Keywords [via Google Analytics Blog]